Our C&V Guidelines offer guidance on the best communication and visibility practices worldwide.
Sometimes regarded as a superficial aspect of a non-profit organization’s work, communication is, on the contrary, an absolutely essential tool that should be taken into consideration in almost all parts of the job.
The impact of an effective communication strategy is invaluable for ECES, as it ensures the development of far-reaching visibility, generates fundraising and recruitment opportunities, as well as builds trust and credibility. It is, furthermore, a contractual obligation stemming from our partnerships with donors and institutional partners. As an organisation contracted by these donors, ECES is bound to abide by a range of Communication and Visbility requirements and guidelines.
Sharing and disseminating what ECES is doing is key! It keeps all those involved in the organisation informed, generates visibility among donors, stakeholders and broader audiences, and informs beneficiaries and the general public about the importance and benefits of our action. To this end, ECES has copyrighted its own Communication and Visibility Guidelines.
By following a coherent, impact-focused and sustainable C&V plan, ECES raises awareness of the projects it is (and has been) implementing across the globe, and therefore maximizes the impact of its work. Ultimately, this contributes to reinforcing ECES’ image as an international centre of excellence in the field of electoral support.
The present guidelines (available here) are destined to the entire ECES staff, both Brussels-based and within country offices. While they are first and foremost aimed at Communication Officers or staff in charge of C&V purposes, promoting ECES visibility is a duty for all ECES employees and the rules outlined in the present guidelines should be respected and followed in all ECES or ECES-related endeavours.
To view or download the ECES C&V Guidelines 2020, please click here